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商品編號： UV8161 出版日期： 2020/10/12 作者姓名： Whitler, Kimberly A 商品類別： Marketing 商品規格： 12p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
This case provides students with a rare opportunity to understand the relationship between brand positioning design and delivery. While strategic challenges are often attractive to students, this case helps reinforce the importance and difficulty associated with implementing strategy effectively. In the A case (UVA-M-1004), students had to integrate consumer, competitor, company, and brand image data to arrive at a desired brand positioning. In this case, students must take their desired positioning strategy and activate it by redesigning the campus presentation provided to prospective employees. To do this, they will have to identify the strongest, most compelling way to use P&G''s distinguishing attribute information to communicate the brand strategy through a PowerPoint presentation.
涵蓋領域：
Branding;Interpersonal relations;Marketing
相關資料：
Spreadsheet Supplement, (UV8160), 10p, by Kimberly A Whitler;Case Teaching Note, (UV8162), 9p, by Kimberly A Whitler
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